BIBLIOTEL

Boutique Hotel Branding

BIBLIOTEL

This fictional boutique hotel, housed in London’s storied Trocadero building, called for a brand identity that speaks to history buffs and honors its layered past – from its seedy turn-of-the-century roots to the neon glow of 90s Sega World. The renovated space features an arcade, pub-style restaurant, and cinema; the identity reflects these elements through custom wallpaper motifs that bridges eras alongside academic-inspired marbled packaging, and a palette anchored by ivy league green & gold.

Bibliotel is “your portal to all things London”.