goodform

< back

Personal Trainer

Logo Design

Illustration

Flyer Design

Copy

Business Card Design

Fitness Logo, Personal Training Logo, Logo Designer in NH, Logo Designer in NY, Logo Designer, Branding Designer
Half of the image has green text with a small hat on the letter G that says 'Good Form' on a white background. The other half has a white letter G with a sparkle on a purple background.

Personal Trainer

GOODFORM

Goodform is a personal training brand that invites clients to take fitness one step at a time with a focus on form for accessible growth.

With a visual identity that’s polished, witty, and warm, it welcomes women of all ages into a space where they can gain strength and confidence. The brand draws inspiration from a world where old-school etiquette meets modern strength.

Think: Mary Poppins with a resistance band.

fitness logo
A gym with weightlifting equipment, including a squat rack, weight plates, a kettlebell, and a towel on the floor.
Left side: a hand with pink nail polish is touching a metal surface, holding a purple card that says 'GOOD FORM' in dark purple letters. Right side: a modern wall-mounted lamp with a black shade and an adjustable arm, attached to a gray wall, with a white towel hanging from it, embroidered with a purple letter 'G' and a star around it.

The design system incorporates a fun wordmark set in a bold, geometric sans serif to communicate strength, the “G” of which is a standout moment, designed to subtly resemble a flexing bicep.

A bold but simple color palette offers energy without feeling extreme –
perfect for clients who are new to training or easing back into movement.

Bowties, serving platters, and dapper illustrations introduce a quirky, high-society charm to the traditionally hard-edged fitness space, offering something wholly original: a gym brand that tips its (top) hat to consistency over intensity.

< back