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HOUSE BY THE

SIDE OF THE ROAD

logo for garden nursery with house and flower shapes

Garden Store

Logo Design

Custom Lettering

AI photo / mockup generation

Garden Nursery

House by the Side of the Road

House by the Side of the Road is a New Hampshire-based garden center, nursery, and all around magic shop. For this passion project, I wanted to re-create their brand identity to reflect the shop’s fairytale feels. To step into this shop is to be transported to a world teeming with charm and whimsy (think Gilmore Girls meets the Shire), so I updated their logo and collateral to match the magic of the store within.

Scroll through to see how I brought this dreamy vision to life and read about my design decisions.

This project has no official affiliation to House by the Side of the Road.

House and flower shaped brand mark and logo for garden nursery
A potted plant with large green leaves, one of which has a white tag with a house symbol and a small flower on it attached by a string, with sunlight creating a bokeh effect in the background.
Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
Business cards for garden nursery set against lush forest floor with colorful wildflowers and moss, the cards have a house logo and flower "by the side of the road" and "Happy Planting!"
Pattern design on wrapping paper for brand identity that reads "happy planting!" and contains house shaped logos with flowers for garden nursery
Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
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