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HOUSE BY THE

SIDE OF THE ROAD

Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern

Garden Store

Logo Design

Custom Lettering

AI photo / mockup generation

Garden Nursery

House by the Side of the Road

House by the Side of the Road is a New Hampshire-based garden center, nursery, and all around magic shop. For this passion project, I wanted to re-create their brand identity to reflect the shop’s fairy-tale feels. To step into this shop is to be transported to a world teeming with charm and whimsy (think Gilmore Girls meets the Shire), so I updated their logo and collateral to match the magic of the store within.

Scroll through to see how I brought this dreamy vision to life and read about my design decisions.

This project has no official affiliation to House by the Side of the Road.

Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
A potted plant with large green leaves, one of which has a white tag with a house symbol and a small flower on it attached by a string, with sunlight creating a bokeh effect in the background.
Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
A lush forest floor with colorful wildflowers and moss, with two green signs that say "by the side of the road" and "Happy Planting!"
Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
Pariah Studio; illustration, packaging designer, packaging design, label design, brand identity, logo design, graphic designer, graphic designer, poster design, brand pattern design, pattern designer, wallpaper designer, custom pattern
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