Sanderson club
Luxury, Occult Club
Brand Identity
Logo
Packaging Design
Custom Wallpaper
Illustration
Custom Lettering
Graphic Design in Film
Luxury Branding
Sanderson Club
Concept:
The Sanderson Club is a fictional luxury occult lounge – a rebrand of the Hocus Pocus legacy for witches (and warlocks and others, oh my). It’s a space that was conjured for dark magic to meet darker glamour; where the line between charm and hex is deliciously blurred.
Here, “just a bunch of hocus pocus” becomes an invitation: to indulge, to enchant, to misbehave. Opulent, irreverent, and just a little unholy – this is where the wicked unwind in style.
The club’s bespoke wallpaper suite serves as immersive backdrops – each a spell in its own right, weaving narrative, symbolism, and atmosphere into the club’s secret spaces.
The color palette leans dark and evocative: deep reds conjure the presence of their “master,” grayscale tones nod to tombstones and decay, and a range of saturated midnight blues captures the mood of the witching hour. Black grounds each design in glamour and shadow.
“Production” still
of signage
About the logo:
The Sanderson logo is designed with a custon blackletter “S” reminiscent of the 17th century typographic forms, referencing spellbooks, trial documents, and the gothic symbolism of the Salem Witch Trials. It is paired with a modern serif wordmark, customized with devil’s tail crossbars, adding a hidden sense of mischief to its otherwise restrained elegance. This serif typeface recurs throughout the brand system.
Midnight Poison
A pattern of the poisonous nightshade plant native to Salem, the stems twist with tendrils shaped like subtly forked tails (a sly nod to their devilish master) alongside dark, shimmering screenprinted leaves that add depth and shadow. Rendered in blood reds and midnight blues, the design conjures a feeling of dark enchantment and peril lurking beneath beauty.
FILTHY FRUIT
Playful and provocative, this wallpaper riffs on cheeky emoji symbols of seduction – eggplants, plums, and pears – blending whimsy and eroticism in deep, moody tones. It’s the club’s wink to grown-up mischief, where the fruits of temptation are ripe for the taking. Blue vines serve as a common thread, connecting the palettes of each pattern in the club.
Billy’s Revenge
In honor of Winnie’s ex-lover, “Billy’s Revenge” wallpaper features a dense pattern of heavily vined pumpkins and twisting tendrils rendered in muted cemetery grays, evoking an eerie yet elegant atmosphere. A single blue vine serves as a connecting thread to the full wallpaper suite.
Scarabstooth Damask
An elegant, worn houndstooth pattern with scarab beetles discreetly embedded within some of the shapes, layered with distressed damask overlays. This fusion of classic textile patterns and occult iconography speaks to the club’s balance of timeless style and dark mystery.
DEAD MAN’S TOE
LABEL DESIGN
One of many items in stock at the Sanderson Club, Dead Man’s Toe is the delightfully infamous ingredient used to create their famed youth elixir.
Designed in the shape of a tombstone with a carving of gummy worms wrapped around a severed toe; this is a top shelf product.
